Berry Gordy's Motown put Detroit on the map as a city, a record label, and a sound that was Soul music in the 1960s. From 1961 to 1971, the label produced no less than 110 Billboard Top Ten hits. The songwriting of Gordy and his team of Holland, Dozier, and Holland came to be the Motown sound: a strong backbeat, punchy three-chord pop-R&B songs that often involved a horn section, and vocal styles rooted in the traditions of soul and Doo-Wop. Motown's influence extended far beyond the musical realm. As the largest black-owned record label, it was at the forefront of the civil rights movement.