Rock's extensive curriculum vitae proves he's more than qualified to be a rapper. The Atlanta native started out as the CEO of Rocky Road, his own artist development company, working with Sammy Sam and a pre-Grand Hustle Young Dro. He moved on to writing and producing for Lil' Flip, Pastor Troy and Dem Franchize Boyz before finally releasing his first single "Umma Do Me" independently in August of 2006. In the South, the single grew into a smash. He was quickly signed by Def Jam and released his solo debut album Self-Made in 2008.